Privacy policy

1. Who we are

Samatrica is operated by Adenium Consultancy - F.Z.E, licence no. 32555 (Free Zones Authority of Ajman), FL.H-01582, C1 Building, Ajman Free Zone, Ajman, United Arab Emirates. It provides an AI booking assistant for businesses that take appointments. This policy explains how personal data is handled on this website and in the Samatrica chat widget installed on those businesses’ websites. For any privacy question or request, write to contact@samatrica.com.

2. Visitors of this website

When you contact us by email or WhatsApp, we process the contact details and the content of your message in order to answer you (WhatsApp messages are also processed by WhatsApp under its own privacy policy). We keep this correspondence as long as needed to handle your request and our business relationship.

This website itself sets no tracking or advertising cookies.

3. The chat widget on a business’s website

When you chat with the Samatrica assistant on a business’s website, that business is the data controller and Samatrica processes your data on its behalf. We process the conversation content and, if you request a booking, your first and last name, email address and phone number, in order to answer you and pass your request to the business.

When the business is a healthcare provider, your messages and appointment requests can reveal health information. They are used only to handle your request; the business you are writing to is the one responsible for this data, and you can exercise your data-protection rights with it or by writing to us.

4. AI processing

The assistant’s replies are generated by an AI language model that Samatrica runs itself, on servers located in the European Union and rented from a third-party infrastructure provider. Conversation content is processed there only to generate replies; it is not shared with any AI company and is not used to train any model.

5. Where data is stored

The Service’s data is hosted by a third-party hosting provider located in the European Union. Where a sub-processor processes data outside the EU, we rely on the safeguards the GDPR provides for such transfers, such as the EU standard contractual clauses.

6. Sub-processors

We use a small number of service providers to run the Service: a hosting provider located in the EU, an infrastructure provider in the EU that runs our AI model (assistant replies), and our email delivery provider (verification codes and notifications). The current list is available on request and is provided to businesses with their data processing agreement.

7. Retention

Conversations and booking requests are kept as long as the business uses the Service and needs them; verification codes expire within minutes and are not reused. When a business leaves Samatrica, its data is deleted after a 30-day export window, except where law requires longer retention.

8. Security

All connections are encrypted in transit (TLS). Each business’s data is isolated: a business can only see its own conversations, customers and bookings. Access by Samatrica staff is limited to what operating the Service requires.

9. Your rights

Under the GDPR you can request access to your personal data, its correction or deletion, restriction of processing, portability, and you can object to certain processing. Write to contact@samatrica.com (or to the business you chatted with, for data processed on its behalf); we answer within the legal time limits. You can also lodge a complaint with your data protection authority.

10. Local storage and changes

The chat widget stores only what it needs to keep your conversation open (a conversation identifier) in your browser’s local storage: no advertising or cross-site tracking. We will update this policy as the Service evolves and show the date of the current version at the top.